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Daily Field Reports (i)
Walgreens' PCA Sponsorship #StartsHere

Walgreens' PCA Sponsorship #StartsHere January 26, 2015

Walgreens activated its sponsorship of the "People’s Choice Awards" before, during and after the Jan. 7 airing of the Procter & Gamble-owned property on CBS. After promoting…

Family Dollar Keeps Toying Around January 23, 2015

Family Dollar kept the focus on toys again during the 2014 holiday season with a "Give More. Spend Less" campaign. A sweepstakes running on a promotional page (operated by Charlotte,…

Display Company Execs Charged with Fraud January 22, 2015

Four former executives of Springfield, NJ-based G3K Displays and a Foot Locker employee have been accused of conspiring to defraud G3K's lenders and customers out of millions of dollars.…

Safeway Gets 2015 Off to a 'Smart' Start January 22, 2015

Safeway commenced the New Year with a “Start Smart, Save Big” campaign created after the retailer identified an opportunity to grab more share of post-holiday stock up purchases.…

J&J Offers 'Healthy Essentials' for the New Year January 21, 2015

Johnson & Johnson kicked off the New Year by activating its “Healthy Essentials” platform for a multi-page FSI event.…

CVS, J&J Reboot 'Together We Care' January 21, 2015

Johnson & Johnson and CVS/pharmacy ran another extension of their ongoing “Together We Care” cause platform, this time donating up to $100,000 to the United Service Organizations.…

Unilever Gives Walgreens ‘Beauty Must-Haves’ January 20, 2015

Walgreens partnered with Unilever for an exclusive “Beauty Must-Haves” promotion that awarded a free tote bag (up to 5,000) with purchase of $15 in qualifying items. Consumers…

More Changes at Walmart January 20, 2015

Walmart continues to reposition its executive leadership team, now creating new titles to represent responsibilities for areas of focus characterized as “Next Generation Work Streams.” According…

From the Glossary (i)


Agency of Record. A designation given by a client to signify a marketing agency's role as the primary source of a particular service or services.

Recent Updates (i)

Harveys 'Deli Tray Giveaway' Sweeps

January 23, 2015 Harveys 'Deli Tray Giveaway' Sweeps

Bi-Lo Holdings' Harveys spotlighted its prepared foods department during the holiday season with a sweepstakes awarding two winners with a $50 gift card to spend on a deli tray of their choice. Consumers entered through a promotional page on from Dec. 19-30, 2014. A Dec. 27, 2014, Facebook update supported.

Target 'Heart-to-Heart' Insert

January 20, 2015 Target 'Heart-to-Heart' Insert

Target ran a stand-alone insert in mid-week newspapers on Jan. 7 to tap into New Year's resolutions as part of its ongoing "Target Run" advertising campaign. One side of the two-sided insert invited consumers to "Make a heart-to-heart run" and spotlighted General Mills' Cheerios cereal, private-label Archer Farms raw almonds, exclusive-brand C9 by Champion (from Hanesbrands Inc.) weights and Reckitt Benckiser's MegaRed krill oil.

H-E-B 'Name This Salsa' Contest

January 16, 2015 H-E-B 'Name This Salsa' Contest

H-E-B is asking consumers to name a new, locally crafted salsa debuting under private-label Primo Picks for a chance to win a $5,000 store gift card. Open to Texas residents, the contest kicked off Jan. 10 and runs through April 15. The winner will be announced June 1. H-E-B is promoting the contest through Facebook and Twitter updates. Entry is on an webpage (

Albertsons Skittles 'Game Day' Email

January 15, 2015 Albertsons Skittles 'Game Day' Email

AB Acquisition's Jewel-Osco, Albertsons and Acme chains spotlighted Mars Inc.'s Skittles in Jan. 8 email blasts delivering a coupon for $1 off the purchase of two select Skittles or Starburst bags. The email activated Skittles' new sponsorship of the National Football League's Super Bowl. In stores, national floorstands also leverage the sponsorship.

A Message from the Institute

Early Bird Discount for
Shopper Summit through 1/30!

The Institute is offering an early bird registration discount for the Shopper Marketing Summit, March 16-18, 2015, in Schaumburg, IL. Register before January 30 to save up to 10% off registration fees at

Next I-Seminar

Hyper-Customization: Engaging Consumers with Personalized Brand Experiences February 19, 1:00 pm Central

I-Seminar Series

Join Rob Wallace as he shares case studies from brands whose hyper-customized messaging resulted in unprecedented engagement and optimal ROI.

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