Daily Field Reports (i)
Walgreens Helps Axe Spread Peace October 21, 2014
Walgreens partnered with Unilever’s Axe for an overlay to the brand’s national cause marketing campaign in support of UK-based nonprofit Peace One Day. Unilever and its Axe Peace…
7-Eleven Puts e.l.f. on the Shelf October 20, 2014
7-Eleven recently added TPG Growth's e.l.f. cosmetics to its product assortment in an effort to appeal to female consumers. Available in some 3,000 7-Eleven stores, the line adds a variety…
CVS to Pay for Misleading Packaging October 17, 2014
CVS Health recently agreed to pay a $225,000 settlement to resolve a dispute with four California counties that alleged the company employed deceptive packaging tactics for some of its private-label…
Rite Aid Refocuses on Beauty October 16, 2014
Rite Aid has consolidated its recurring “Extravaganza” series of beauty promotions under one general, “Beauty Extravaganza” umbrella.…
Publix Sponsors 'Ultimate' Tailgating October 15, 2014
Publix is activating its sponsorship of four National Football League teams with a "Be Ultimate" campaign. The effort is housed on a seasonal microsite (tailgating.publix.com) where…
Walgreens Stages Contest for App Developers October 14, 2014
Walgreens is encouraging mobile application developers to integrate the retailer’s Balance Rewards application program interface (API) into their apps via a contest that awards $13,000 in prizes. From…
Food Lion Tailgates with Dr Pepper October 13, 2014
Delhaize America's Food Lion and Dr Pepper Snapple Group's Dr Pepper are partnering for an exclusive "Tailgate Team-Up" sweepstakes activating the manufacturer's sponsorship of…
Staples.com Sells Pampers October 10, 2014
Staples recently added Procter & Gamble's Pampers diapers and wipes to its continually expanding online product mix. The addition was underscored by P&G with an Oct. 7 email sent…
Special Reports (i)
This is the first installment in a two-part series that examines why mobile phones aren’t a larger part of the shopping experience in-store. Part one looks at data that reflects low engagement…
Special Reports (i)
It’s a mixed assortment in the insights basket these days: New tools like research apps, social listening and virtual shop-alongs are right in there with proven standbys like POS and shopper card…
Institute News / Promotion (i)
The 2014 Design of the Times finalists are listed below by retail channel. Institute members may click on the title links to view full contest declarations or
The 2015 Shopper Marketing Effie Awards competition is now accepting entries. Run by Effie Worldwide in partnership with the Path to Purchase Institute, the
The Path to Purchase Institute presents this guide — "The Retailer Receptivity Guide 2014" — as a downloadable wall chart (see attached file at right) and a series of articles…
Recent Updates (i)
Walmart ran a standalone insert through Valassis Inc.'s RedPlum direct-mail program the week of Oct. 12 to tout its beauty offering. The front-cover of the six-page insert spotlighted products needed for "Intense Halloween Looks" such as "Cleaopatra eyes" (requiring items from the flagship brands of Revlon Inc. and L'Oreal USA) and "Perfect Red Lips" (Unilever's Q-tips and Revlon).
Johnson & Johnson ran a multi-page "Healthy Essentials" FSI event on Oct. 5 touting its support of military families through the United Service Organizations. The event instructed consumers who purchase two or more participating products between Oct. 5 and Nov. 21 to submit their receipts via text to trigger a donation (up to $100,000) to the nonprofit. It delivered some $19 in coupons for participating brands such as Motrin and Tylenol, and directed consumers online for another $36 in savings.
Target ran a multi-page FSI event on Oct. 5 that delivered a coupon for a free $10 store gift card with purchase of $40 worth of household and personal care brands from Unilever, Sun Products, Kimberly-Clark and Energizer Holdings. One of the pages contained a shopping list of eligible products. The event also directed consumers to target.com/bigbrandbux to redeem the offer online through a customized target.com shop.
Walgreens ran a multi-page FSI event on Oct. 5 to highlight "Seniors Day" on Oct. 7, promising 20% off select products for Balance Rewards loyalty cardholders that are at least 55 years old or AARP members.
Bullseye: Developing Merchandising Solutions that Activate Your Key Shopper Segments November 13, 1:00 pm Central
Learn from case studies that demonstrate the "how to" and benefits of designing displays with target shoppers in mind.
Upcoming Institute Events
- Shopper Marketing Conference & Expo October 21-23, 2014
- League of Leaders Fall/Winter Meeting December 9-10, 2014
- Shopper Marketing Summit March 16-18, 2015