Procter & Gamble spotlights its environmentally focused "Future Friendly" umbrella campaign in the September issue of brandSaver.

Campbell Soup Co. runs an event around its "Labels for Education" platform as back-to-school campaigns continue to dominate co-op FSI programs this week.

For the sixth year, the editors of Shopper Marketing magazine are looking to profile a handful of rising stars at consumer packaged goods companies or retailers. We seek recommendations for young talent making a name for themselves in packaging, in-store merchandising, digital marketing, retail execution, insights or any other facet of shopper marketing.

A special industry report from the In-Store Marketing Institute, sponsored by Catapult Marketing and Google Inc.

An overview of recent digital marketing activity at leading U.S. retailers

Re-Architecting Shopper Marketing for Maximum Performance

A “First to the Table” White Paper from Kraft Foods

It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right

The in-store TV network is dead. Long live the in-store TV network.

Not long after media giant CBS shut down the in-store network it operated in Supervalu, A&P's Pathmark and several other supermarket chains (see "Supervalu Field Report" in Related Articles) comes word of a new venture that will soon begin testing in nine of Delhaize America's Bloom supermarkets.

This presentation from the 2010 In-Store Marketing Summit features a detailed case study of how Kimberly-Clark created a shopper strategy for the Viva paper towel brand at Walmart.

Marla Thompson of Catalina Marketing discusses techniques for targeting "pivotal point" consumers more effectively to boost return on investment.