Submitting Content

INSTITUTE CONTENT GUIDELINES

The In-Store Marketing Institute welcomes content submissions from members and other respected industry sources.

We will evaluate every submission based on quality, credibility, relevance and interest to members, and reserve the right to reject submissions that do not meet our standards. Preference will be given to content submitted exclusively to the Institute.

All supplied content will be reformatted to match the Institute’s online template and will include attribution for the submitting company and, in many cases, a link to the company’s website.

To submit content for consideration, please contact us.

Eligible content submissions include the following:

Case studies of successful in-store marketing programs

Submissions should include information on the product being promoted, participating channels and retailers, marketing agencies and P-O-P manufacturers involved with the campaign, and a detailed outline of the program’s in-store elements and time line. They also should include related images of P-O-P materials. Case studies that include quantifiable results are preferred.

Photos of merchandising programs at retail

Photos of retail environments and in-store merchandising programs are welcomed, and should be accompanied by information identifying the retailer, location represented and the date taken. Additional information on the program depicted in the photo is preferred, but not required.

Photos of products displays and other forms of P-O-P materials are also welcomed, but must include information on the marketed product, the scope of the campaign (duration, run size, targeted channels and retailers), and the agencies and producers involved.

Research

The Institute accepts full and partial research studies on a variety of topics including sales lift and effectiveness, consumer attitudes and behavior, shopping patterns, and retailer attitudes and opinions.

Presentations

The Institute’s Lecture Hall contains presentations on a variety of topics delivered at Institute-sponsored conferences and other industry events. Many of them include an audio recording of the presentation in addition to its visual component.