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Expo Adds Retail Media, Packaging Coverage

In just the second year since changing its name from The P-O-P Show/Chicago, the In-Store Marketing Expo is expanding its offerings to cover a broader array of marketing solutions. The Expo will take place Sept. 27-28 at McCormick Place in Chicago.

New at the Expo this year will be the Retail Media Forum, a unique exhibit/conference event for the growing number of professionals dedicated to the strategic use of advertising media inside the store. Leading in-store networks, including shelf, floor, radio, video and checkout marketing programs, will unite to present the latest technology and advances within this industry segment.

The new Packaging Pavilion will spotlight packaging's growing role within marketing and merchandising strategy, showcasing innovative new solutions for packaging and branding professionals. Expo attendees, who indicated a high level of interest in packaging solutions in a recent Readex Research survey conducted by the Institute, will find a variety of companies offering a wide range of packaging-related services in this special section of the show floor.

As in prior years, the event will offer attendees the largest regional gathering of resources and suppliers of P-O-P and merchandising solutions, as well as a world-class seminar series led by Institute faculty. The annual Design of the Times Competition and Women In P-O-P Benefit to Fight Breast Cancer will again highlight the event's agenda.

A final speaker lineup and seminar schedule for the In-Store Marketing Expo will be announced in May. For more information, visit www.instorexpo.com.

Published: March 2006

Source: In-Store Marketing Institute

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