Hershey Packs Movie Tickets

By Institute staff

Hershey Co. is staging an on-pack continuity program dangling free movie tickets.

Promotional packaging for Hershey's Kisses, Nuggets, Miniatures, Reese's, Twizzlers and York Peppermint Patties carry "Mega Movie Bonus" points that shoppers collect and mail in to receive free-admission certificates for participating theaters. Each package carries three or five points; one certificate is earned for every 15 points collected. Quantum Rewards, Incline Village, NV, administers through its "Hollywood Movie Money" program.

Brand-specific headers on cut-case pallet displays communicate the promotion and carry tearpad entry forms. The campaign kicked off March 1 and runs through March 15, 2009.

Published: May 2008

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