May 12 - Under Armour this month rolled out a highly anticipated line of footwear after an intense three-month teaser campaign.

May 9 - Hershey Co. is staging an on-pack continuity program dangling free movie tickets.

As new pet products proliferate, brands are forced to fight for space and shoppers in stores.

With gratitude to the Promotion Marketing Association, the Institute presents 22 case studies of best-in-class retail promotions from the 2007 Reggie Awards competition.

A profile of P-O-P Hall of Fame inductee Bevan Bloemendaal