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Recent Brand Campaigns

P&G brandSaver: March 7, 2010

Procter & Gamble reprises its "Give Pur Water" campaign in the March issue of brandSaver, which the company touts as the largest-ever edition of its stand-alone FSI program.

P&G Pushes 'Store Back'

The company's current mindset forces brand teams, agencies to start with the store

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Special Reports

Meijer Produce Department

Store Check: Meijer's Small Format

Meijer took the first step away from its mass-merchant business model last month by opening a smaller, grocery-focused store in Niles, IL.

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PMA Reggie Award Case Studies

Case Studies: Promotion Marketing Assocation's Reggie Awards 2009

The Promotion Marketing Association (PMA) in March named Kraft Foods' "Oreo Double Stuf Racing League" marketing campaign as the winner of the 2009 Super Reggie.

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