Department Stores

Related Field Reports

Macy's Offers Bedroom BOGO

June 25 - Macy's is rewarding shoppers who purchase private-label mattress sets with an HDTV for the bedroom.

Target Goes Exclusive with ... Barneys?

June 20 - Target last month staged a cross-channel experiment to test the upmarket appeal of its latest apparel collection.

More Field Reports

Related Features, Special Reports

Road to Super Bowl 2008 Paved with Snacks

Feb. 4 - Snack and beverage marketers lined the road to Super Bowl XLII with the usual barrage of party-themed activity, while retailers threw HDTVs into the annual promotional game.

Seasonal Round-Up: Holiday 2007

Dec. 17 - The Institute presents a review of marketing and merchandising activity at more than 50 leading retail chains. Coverage includes more than 350 images of seasonal displays, signs, store environments and marketing collateral.


Related Research

GfK Audits & Surveys National Retail Census 2005

The 52nd annual "National Retail Census" gauges the size of more than 30 retail channels.

The Impact of Creative Elements on Display Sales

In an Institute exclusive, more than 250 brand marketers rate the effectiveness of various communications in driving incremental display sales. Is a promotional incentive more effective than a description of product features or benefits?


    Related Lectures

    Colin Beaton

    Innovative Retail from Around the Globe (Audio Included)

    Colin Beaton, Watt International's managing director, Middle + Far East, provides a virtual tour of high-end retail designs from Dubai, Delhi, London, Shanghai and Las Vegas.

    Quality Design in the Big Box Retailing World (Audio Included)

    Proteus' Bill Sterling and Paul Metaxatos discuss how quality design can thrive within the big box world despite continual pressures to reduce costs and increase margins.