Best Buy is attempting to offset declines in traffic to entertainment media categories by enhancing its video game department.

RadioShack activated its sponsorship of professional cyclist and cancer-survivor Lance Armstrong this summer as it continues working to contemporize its brand image.

An overview of recent digital marketing activity at leading U.S. retailers

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Miller Zell and the National Research Network examine the impact of sustainable products on purchase decisions and other shopping behavior.

According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.

Peter Cloutier and Jason Katz of Catapult Marketing discuss results of the agency's 2009 Digital Shopper Marketing Study examining which digital technologies are most effective at different stages along the path to purchase.

Patrick Fitzmaurice, of The Capré Group discusses challenges in aligning multiple shopper segmentation models and ways the industry might enhance opportunities for better collaboration going forward.