Warehouse Clubs

Related Field Reports

BJ's Wholesale Field Report (Aug. 9, 2010)

BJ's Wholesale is working on its perishable food offerings in a bid to compete with supermarkets as the primary source for weekly shopping needs.

Costco Field Report (July 6, 2010)

Costco gave special treatment to Procter & Gamble this spring with prominent placement in member mailings and stores for a number of brands.

More Field Reports

Related Features, Special Reports

Digital Marketing Roundup, Spring/Summer 2010

An overview of recent digital marketing activity at leading U.S. retailers

CPG Report: Common Characteristics of Leading Companies

An overview of common marketing characteristics among 10 leading consumer product manufacturers.


Related Research

How America Shops 2010 MegaTrends Study

The economic recession has made it glaringly clear that segmenting shoppers based on household income, age or even ethnicity is far less important than identifying their unique "shopper personalities."

What Price Loyalty? The 2010 COLLOQUY Retail Loyalty Index

A recession-driven focus on value has made Walmart the leader in customer loyalty as well as trip frequency.


Related Lectures

Shopper Marketing and the Changing Retail Landscape (Audio Included)

Bryan Gildenberg of Management Ventures Inc. surveys the economic landscape and discusses how dominant players in the drugstore, dollar, supermarket, mass and club channels are responding.

How to Stand Out in Your Field: Halloween Merchandising 2009 (WebEx Recording)

Jon Kramer of Alliance, A RockTenn Co., offers insights and observations of the 2009 Halloween merchandising season.