Related Lectures

In a presentation from the In-Store Marketing Summit, Coca-Cola director of shopper marketing insights Claire Quinn explains how results from a landmark shopper study are leading the company toward a "shopper-segmented merchandising" strategy that seeks to make retail execution a store-by-store process.
The proliferation of warehouse clubs, dollar stores and other specialty channels has created a need for special package designs tailored to specific environments. In a presentation from last April's In-Store Marketing Summit, James Peters discusses five key tactics necessary for survival in a diverse marketplace. He also explores how the issue of environmental sustainability is beginning to impact design.