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I'm leading with it this month because we've launched a new content initiative for which we really need your assistance: The In-Store Marketing Institute's Shopper Marketing Glossary.
Since its launch in May 2003, instoremarketer.org has benefited greatly from member contributions, whether it was actual submissions of lectures, case studies, Image Vault photos or other content, or even just suggestions on what information we should provide or how we should present it. ...More