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Director's Note

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Please send us your feedback.

The In-Store Marketing Institute ends a lot of emails with that request, but it has never been an afterthought. We value the thoughts and opinions of our members, who now represent more than 500 companies whose success (or failure) is made at retail.

I'm leading with it this month because we've launched a new content initiative for which we really need your assistance: The In-Store Marketing Institute's Shopper Marketing Glossary.

Since its launch in May 2003, instoremarketer.org has benefited greatly from member contributions, whether it was actual submissions of lectures, case studies, Image Vault photos or other content, or even just suggestions on what information we should provide or how we should present it. ...More



    Recent Lecture Hall Additions

    Collaborative Brands: Working Creatively on a Shared Objective (Audio Included)

    Chris Conley of gravitytank inc. discusses how innovative companies are structured in ways that foster effective collaboration among team members.

    Reaching Shoppers Who Stopped Watching TV (Audio Included)

    Mill Zell's Craig Apatov discusses the rising prominence of shopper marketing and strategies for engaging customers at retail in this presentation from the 2008 In-Store Marketing Summit.

    More Lecture Hall Presentations