Recent Field Reports

P&G brandSaver: March 7, 2010

Procter & Gamble reprises its "Give Pur Water" campaign in the March issue of brandSaver, which the company touts as the largest-ever edition of its stand-alone FSI program.

FSI Report: March 7, 2010

The National Frozen & Refrigerated Foods Association (NFRA) teams with nearly two dozen packaged food manufacturers -- and "Mr. Food" -- to stage its annual "Frozen Food Month" campaign in this week's FSIs.