Home

Lecture Hall

Recent Lecture Hall Additions

Six Grocery Trends for CPG (Audio Included)

Mary Lorson of Pavone discusses six predominant trends driving grocery product sales and the most effective tools marketers can use to communicate product benefits to shoppers.

Retail Commission: A 'Roadmap' for Shopper Marketing

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

More Lecture Hall Presentations

The Retailer's Perspective

Expo Keynote: Walgreens Wants to Be Vendor-Centric, Too

Walgreens' recent overhaul of its marketing and merchandising practices includes a desire to become a better collaborative partner for product manufacturers, according to chief marketing officer Kim Feil.

More Presentations by Retailers

Marketing to Women

Women's Retail Rituals (Audio Included)

Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.

More Marketing to Moms Presentations