Re-Architecting Shopper Marketing for Maximum Performance

A “First to the Table” White Paper from Kraft Foods

An analysis of self-reported shopping behavior from Meyers Research Center

An analysis of self-reported shopping behavior from Meyers Research Center

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.