Marketing Toolbox

Recent Marketing Toolbox Additions

Making Sense of SKU Rationalization

It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right

In-Store Media Turn, Turn, Turn

The in-store TV network is dead. Long live the in-store TV network.

Not long after media giant CBS shut down the in-store network it operated in Supervalu, A&P's Pathmark and several other supermarket chains (see "Supervalu Field Report" in Related Articles) comes word of a new venture that will soon begin testing in nine of Delhaize America's Bloom supermarkets.

Highlights from The Hub

The Hub: The Top 12 Shopper Marketing Companies and Agencies

The "best of the best" in shopper marketing get better and better.

Tactical Primers & Reference Guides

Successfully Deploying a Large-Scale Retail Digital Media Network

Stratacache offers best practices for adopting this emerging marketing tool.

Review: POPAI's "The Power of Marketing at-Retail"

The third edition of POPAI's The Power of Marketing at Retail, textbook is a winner.

More Tactical Primers & Reference Guides

Sustainability Watch

Best Buy Field Report (Aug. 31, 2010)

Best Buy is attempting to offset declines in traffic to entertainment media categories by enhancing its video game department.

Ahold USA Field Report (Aug. 25, 2010)

Ahold USA's three supermarket chains used a common theme to activate their back-to-school marketing efforts this month.

Packaging Toolbox

Bringing Packaging Into Focus

More companies are starting to look at packaging through the lens of shopper marketing

Deconstructing Displays

P-O-P Design's Nuts & Bolts Gallery

Ricci at Retail

Ricci at Retail

Each month, industry expert Joe Ricci looks at displays in the field to reveal what works well, what doesn't, and what lessons should be taken away from the examples.