Marketing Toolbox

Recent Marketing Toolbox Additions

Designing for Retail Realities

An exclusive excerpt from Winning at Retail: Insights from 35 Years of Packaging & Shopper Research by Scott Young, president of Perception Research Services

Top Decorative P-O-P Materials of 2009

Energy-efficient lighting systems, unique LCD display formats, new twists on acrylic substrates and eye-catching packaging materials garnered the strongest reader responses in 2009.

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Sustainability Watch

Safeway Field Report (Feb. 10, 2010)

Safeway has reprised the "Make It Tonight" meal solutions program it first ran in January 2009.

Walmart Field Report (Feb. 4, 2010)

Walmart brought "Game Time" back to stores in January as the National Football League's Super Bowl approached.

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